CooperVision
Having quite a few departments, CooperVision would hire local marketing and design firms to handle overflow work. By doing this, they would help support businesses locally.
Being contracted to Born Collective, I handle the development work coming out of CooperVision, which included landing pages and regular responsive html emails to be sent out of their custom CMS. I support both the American and Canadian branches creating landing pages in both English and French.
web development, drupal, email development, landing pages
Landing Page User Experience + Interaction
Keeping with existing CooperVision branding, I created a microsite for their Biofinity contact lens line consisting of 5 pages. To promote interest, user interaction, and providing an easier way to absorb the various facts and figures, I included animated stats and transitions as well as breaking up the page with blocks of color, and additional brand and product imagery.
Usability
Even with all the transitions and animations, all pages were created to be responsive and mobile friendly. To reduce confusion and make mobile easier to navigate, some of the imagery was paired down to reduce scrolling.
Email Development
Along with the landing pages, I also regularly develop responsive html emails for various marketing campaigns. Below is a sampling of various campaigns.
