Lucern Capital Partners
web design + branding update
the challenge
Lucern Capital needed a better way to represent themselves online as their previous site was riddled with broken links, wasn’t entirely mobile friendly, and didn’t convey the correct information.
Even though they handle commercial real estate, they did not have a lot of usable images to work with for their website. They also wished to tone down their color palette from the reds they originally used. Since Lucern Capital worked with client’s funds for investments purposes, using red was not an ideal color as it has negative connotations in relation to money.
combining strategy
and aesthetics
With this in mind, it was decided to focus on typography, textures, and abstract imagery surrounding the statement “A successful investment strategy illuminated.” A new color palette was also created consisting mostly of creams and teals, keeping a deep burgundy as an accent color.
Based on the above, the various pages were design and laid out for both desktop and mobile devices, incorporating newly written content. New imagery was found that centered around architectural textures and details as to represent the various commercial properties that were available.
the digital
experience
After all the page layouts were complete, the designs were then developed for WordPress by Splat.
Once the site was launched, Lucern Capital was able to more effectively convert potential new clients, have a fully functioning and responsive site, and be able to share with investors the right information.
