The Law Offices of Perry de Marco Jr
Criminal defense attorney with a proven track record of success in criminal cases in Philadelphia, PA
I. the challenge
Perry de Marco Jr was already a successful defense attorney in the Philadelphia area. However, he wanted to make his law firm stand out from the rest in the area as well as create a clear separation between his and his father’s own law firm. Most firms tend to be conservative in design, but Perry was willing to go out on a limb and create a more modern and edgy brand for himself.
Services
II. Branding
The goal of the new brand was to juxtapose his law firm against existing very traditional law firms. Perry did not want a “safe” look, but instead wanted it to be out of the box and memorable. At the same time, he didn’t want to scare potential customers away, with such an unusual brand.
To bring together the seemingly conflicting styles, we went with bright, high contrasting colors, a modern brand mark, and included a slab serif to invoke a more traditional style to allay the features of clients not used to such a bold look for a law firm.
III. web design
Perry de Marco, Jr. needed a new website that explained his firm’s work in a clear and compelling way. In order to make sure the bold modern look didn’t make potential clients too apprehensive at first visit, I toned down the large swaths of color and provided a more muted, yet modern design. This way, new visitors would feel more at ease when learning more about his services. Overall, the site still fulfilled the goal of setting his firm apart from the typical law firm look along with appealing to his current client base.